Evaluating Brands- We tend to evaluate brands by their attributes or features. Positive or Negative Features- Emotions play a major role in deciding our reaction toward a brand. Ad Influence on our brand attribute agenda- We tend to assign descriptors to brands such as reliable, cute, tough etc.. Positive Positioning- Words and images are used […]
Archive for June 2, 2010
Conformity: The Popular Thing To Do (Chapter 4)
June 2, 2010When making choices people are influenced by two things: 1. What they think 2. What they think other people think People make choice decisions based on two types of information: 1. Objective Evidence 2. What they think other people think The less sure we are about what is the correct decision when making […]
Subliminal Advertising: The Biggest Myth of All (Chapter 3)
June 2, 2010Chapter 3 focused on subliminal advertising and all of its mystery. Subliminal advertising was first brought to light in the 1950’s when James Vicary, a movie theatre owner, flashed on the screen “drink cola” and “eat popcorn.” James claimed that doing this gave him a boost in sales of popcorn and soda. He later admitted […]
Adventures in Advertising 