Evaluating Brands- We tend to evaluate brands by their attributes or features. Positive or Negative Features- Emotions play a major role in deciding our reaction toward a brand. Ad Influence on our brand attribute agenda- We tend to assign descriptors to brands such as reliable, cute, tough etc.. Positive Positioning- Words and images are used […]
Archive for June 2010
Conformity: The Popular Thing To Do (Chapter 4)
June 2, 2010When making choices people are influenced by two things: 1. What they think 2. What they think other people think People make choice decisions based on two types of information: 1. Objective Evidence 2. What they think other people think The less sure we are about what is the correct decision when making […]
Subliminal Advertising: The Biggest Myth of All (Chapter 3)
June 2, 2010Chapter 3 focused on subliminal advertising and all of its mystery. Subliminal advertising was first brought to light in the 1950’s when James Vicary, a movie theatre owner, flashed on the screen “drink cola” and “eat popcorn.” James claimed that doing this gave him a boost in sales of popcorn and soda. He later admitted […]
The Buy-ology of Mind (Chapter 28)
June 1, 2010“The suffix ‘-ology’ is used to meant either ‘the study of’ or ‘the science of.’ (Chapter 28) is about the science of consumption (or buying). In particular… the role of the mind, how it influences buying and brand choice, and how to go about measuring it.” (Sutherland 301) Measuring Ad effects Advertisers, in the past, […]
Adventures in Advertising 