Influencing People (Chapter 1)

Advertising does not persuade, but does influence the consumer’s choices in small ways or ‘feathers’. When the consumer is trying to make a choice between two products, there are several methods used by advertisers. Repetition: increases familiarity with a claim. The effect of repetition is known as ‘the truth effect’. User Image: Using people we […]

What’s This I’m Watching? (Chapter 10)

 The Elements That Make Up An Ad             It is important to note how elements can interact, such as music with visuals or words with visuals. To maximize its effect, advertising has to get your attention. It has to ‘cut through the clutter’ of other advertising and be noticed. The first principal of advertising is […]

Maximizing Ad Effectiveness: Develop a Unique & Consistent Style (Chapter 22)

Chapter 22 relays the importance of executing distinctive details that will in spark memory retrieval within consumers and set a brand apart from competitive brands in the same category. To differentiate a brand from a product category it is imperative for a brand to create a one-of-a-kind style in ad presentations so that we, the […]